Yingrui Industries, headquartered in Zhangjiagang, is capitalizing on the opportunities presented by the Belt and Road Initiative (BRI) to rapidly expand its international business footprint.
The company's denim fabric exports have surged over 20 percent year-on-year, with products now shipped to countries such as Mexico. Yingrui has also established long-term partnerships with more than 60 renowned global brands.
Yingrui Industries' products are widely welcomed among global customers. [Photo/WeChat account: zhangjiagangfabu365]
The company's smart and eco-friendly home appliances are gaining traction in Russia and 56 other countries, earning strong market feedback and driving further international expansion.
At this year's Canton Fair, Yingrui unveiled over 50 self-developed smart pet products, catching the attention of buyers from the Middle East and Southeast Asia. The company also launched its "Black Forest" air purifier brand, which quickly gained popularity in the global market thanks to its technological edge.
"We started with denim and automotive parts and gradually expanded into consumer goods, building our own brand," said Chairman Mao Ruiyuan. By leveraging its R&D and manufacturing strengths, Yingrui has successfully entered the booming pet economy, achieving a strategic shift from "Made in China" to "Created in China".
Representing a new generation of innovative manufacturers in Zhangjiagang, Yingrui is helping redefine Chinese manufacturing on the global stage, reinforcing the city's image as a hub of quality, innovation, and international competitiveness.