Shazhou Youhuang Cultural Park showcases the heritage of Suzhou-style yellow rice wine. [Photo/WeChat account: zjgwtgl]
Situated in Zhangjiagang, Suzhou, the Shazhou Youhuang Cultural Park is emerging as a new attraction in the industrial tourism sector.
Covering 5.53 hectares, the park features a stunning blend of classical and modern architectural styles. The park combines industrial heritage with modern production, offering a unique immersive experience centered around the art of yellow rice wine brewing.
Various wine products are displayed at the cultural park. [Photo/WeChat account: zjgwtgl]
Visitors can enjoy a tour that includes displays of yellow rice wine culture, visits to wine cellars, and demonstrations of traditional craftsmanship. In 2023, the park attracted approximately 800,000 visitors and generated annual sales of around 26 million yuan ($3.58 million).
One of the highlights is the Yellow Rice Wine Museum, which provides an engaging exploration of the brewing process and the century-old heritage of the Shazhou Youhuang brand.