As spring arrives, a sea of flowers is the most anticipated May scene at the Nianhua Bay scenic area. [Photo/WeChat account: wxbhfb]

The International Tourism Investment Association (ITIA) recently announced that the 9th ITIA Award Ceremony will be held at the Nianhua Bay scenic area in Binhu district, Wuxi from May 7 to 9.

Founded in 2011, the ITIA award is known as the Academy Award of Chinese tourism investment industry. The ceremony is the first major offline event in the industry this year since the outbreak.

More than 100 representatives of renowned Chinese tourism investment enterprises will attend the ceremony and discuss how to develop tourism in the face of the COVID-19 pandemic.

The operator of Nianhua Bay and the ITIA will offer advice and services to attendees in the areas of development strategy, cooperation, financing and innovative projects.