The final 10 university girls are selected as the "cherry blossom goddess". [Photo/provided to chinadaily.com.cn]

The cherry blossom goddess selection competition concluded in Wuxi's Turtle Head Isle on March 19 where 10 university girls stood out to be honored with the title of "cherry blossom goddess".

University candidates from all over the country take part in the event. [Photo/provided to chinadaily.com.cn]

The event is a campus brand competition organized by the Turtle Head Isle scenic spot, with this year's theme being "Youth, Wisdom and Sunshine", the competition had a talent show, a live performance and a Q&A session.

University girls take part in a beauty pageant, on March 19. [Photo/provided to chinadaily.com.cn]

A total of 30 university girl candidates got through to the final stage on March 19 after online voting and the final top 10 winners came out in the afternoon. The contestants received prize money and won the chance to play a role in the documentary marking Turtle Head Isle’s 100th anniversary.