Transformation of Helie Catering Industry (Part Three)
Updated: 2014-09-28
Thanks to these measures, sharp changes have taken place during intensive development
Attributable to the unremitting efforts for nine years and the utilization of time, place, people and things, qualitative changes have taken place to Helie catering industry.
On the one hand, lots of catering industry carriers subject to large scale, new model and complete functions have emerged in communities. Take Helie Community as an example: It not only has a large urban complex – Wanda Plaza, but contains famous restaurants such as Xi Sheng Yuan, Wang Xing Ji, etc. Such portfolio of “large shopping mall + community storefront” realizes the organic combination of comprehensive business with convenience business, which not only enables surrounding residents to enjoy convenience, but also highly improve the quality level of shopping and consuming environment in Helie subdistrict.
On the other hand, the industry structure tends to be more reasonable. At present, Helie subdistrict has not only solicited local catering giants for “business expansion”, but attracted lots of domestic and foreign catering enterprises to “spread business” here.
According to the data of Helie subdistrict Business Office, more than 300 catering enterprises have been registered under the jurisdiction of Helie subdistrict, including star-level restaurants like Sheraton, Wuxi Restaurant and Hotel Kapok, chain giants like Hongli Dynasty Hotel and Tong Qing Lou, time-honored Chinese restaurants like Milido Hotel and Canal Hotel, and popular snacks like Xi Sheng Yuan and Hui Wei. Hence, the following gourmet circles have been established in Helie subdistrict: Wanda gourmet circle centered on Wanda Plaza; time-honored gourmet circle based on Canal Hotel, Milido Hotel and Wuxi Restaurant; fashionable and recreational dining area serving high-grade buildings such as New Liangxi Family Homes, Vanke Jinyu Blue Bay, etc.; and Daoxiang Road gourmet circle focusing on mass snacks. Not only domestic cuisines such as Shandong, Sichuan, Jiangsu, Guangdong, Hunan, Fujian, Anhui, Zhejiang, etc. are included, exotic flavors are also covered, such as Muslim food, Japanese and Korean cuisine, American fast food, Italian pizza, German cuisine, etc. Therefore, a business pattern gathering low, medium and high-grade cuisines as well as diversified flavors worldwide have been established.
From depression to agglomeration, from development to prosperity, Helie’s “catering industry” has produced tremendous driving effect just within a few years: All business circles within the subdistrict has gathered 24h convenience stores, beauty salons, drugstores, laundries and intermediary service stores, contributing to a convenient “15-mininute living service circle”. Apparently, the prosperous catering industry attracts the migration of large population and thus promotes the development of real estate industry. In recent years, medium and high-grade buildings have emerged endlessly in Helie. As developers are highly attracted by the perfect business facilities here, lots of high-grade buildings will be coming soon. In addition, a large number of international economy chain hotels are attracted here, such as Ibis Hotel and Shuyu Hotel, which will be settled in Helie soon. Besides, the east-west Metro Line 2 will be open to traffic, which will bring more streams of people and endless catering opportunities.
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