中文

Binhu district wants tourism slogan and logo


Updated: 2014-07-08

The tourism bureau of the Binhu district in the city of Wuxi is gathering info and suggestions on slogans and logos from all over and is even offering a reward of 1,000 - 30,000 yuan ($4,800) for best ones.

Binhu is known for its tourist resources, including Taihu Lake and historical and cultural sites and has three AAAAA resorts at Lingshan, the Tortoise Head Peninsula, and the CCTV Movie and TV Base.

Its tourism industry has been growing thanks to improved infrastructure and its increasing popularity and, in 2013, it had 13.75 million tourists, bringing in 15.3 billion yuan in income. This year, tourism will be one of the local government’s four major development concerns for social and economic growth.

So, to promote its tourist products, the tourism bureau began its search in late March, with help from Sina, a Chinese online media company. It also established a panel to appraise the suggestions, along with public votes online, in choosing seven of the best slogans and logos.

The slogan is for a new tourism image and must be simple and catchy, with anywhere from 4 to 15 words and an explanation. The logo must show Binhu’s uniqueness in a brief, creative, colorful way with visual impact. It can be just a figure, or combination of words. These have to come with a detailed explanation about the design.

Entries can be handled via binhuqushangwuju@163.com. The designer needs to fill out an application form, a copyright confirmation, and personal or organizational ID. Specific details can be found on http://swj.wxbh.gov.cn.