An event entitled "Enjoy a Colorful Night in Zhangjiagang" is launched in the county-level city of Zhangjiagang in East China's Jiangsu province on Sept 29. [Photo/jschina.com.cn]

An event entitled "Enjoy a Colorful Night in Zhangjiagang" is launched in the county-level city of Zhangjiagang in East China's Jiangsu province on Sept 29, aiming to bolster the city's nighttime economy, according to a local media report.

The nighttime economy refers to service sector activities between the hours of 6 pm and 6 am, including shopping, dining, tours, entertainment, studying, films and television, and other recreational activities.

The event aims to stimulate consumption in its service industry, which includes catering, accommodation, and tourism. [Photo/jschina.com.cn]

The event consists of a variety of cultural and tourism activities and focuses on promoting cultural and creative products related to intangible cultural heritage items in Zhangjiagang. It aims to stimulate consumption in its service industry, which includes catering, accommodation, and tourism.

Authorities have said that the annual China (Zhangjiagang) Yangtze River Culture and Art Festival will be held in the city later this year and will include an array of activities showcasing its cultural and tourism attractions.