The Zhangjiagang Image Advertising Company recently won the second Zijin Award Cultural Creative Design Competition with its public service advertisements reflecting the city's image.

Graduates toss their mortarboards in the air in the ad campaign "Senior Year". [Photo/zjgonline.com.cn]

The company's ad campaigns, titled "Way of Life" and "Senior Year" portrayed Jiangsu as a province with a strong economy, rich and diverse people, beautiful environment and a high degree of social civilization.

Graduates play tag in the ad campaign "Senior Year". [Photo/zjgonline.com.cn]

The campaign stood out from the other 16,619 entries to win the coveted award.

Artwork for the "Way of Life" campaign. [Photo/zjgonline.com.cn]

Public service ads are expected to spread the core values of socialism - "Prosperity, democracy, civilization, harmony, freedom, equality, justice, rule of law, patriotism, dedication, integrity, and kindness", and to promote a positive society.

Certificates for the cultural creative design competition. [Photo/zjgonline.com.cn]

The Jiangsu Zijin Award Cultural Creative Design Competition, co-organized by nine provincial departments, is an innovation and entrepreneurship platform for people to show their extraordinary talents and creative ideas.