A tasting event for branded agricultural products was held from Aug 5 to 7 in Taicang, East China's Jiangsu province, giving locals the chance to sample the very best produce from their nearby farms.

The 2016 tasting event of branded agricultural and sideline products was held from Aug 5 to 7 in the East China city of Taicang. [Photo/Taicang Daily]

Some 200 different kinds of branded farm products from 50 local enterprises and representative rural cooperatives were exhibited at the tasting event, which was inaugurated in the atrium on the first floor of Wanda Plaza.

Farm stands exhibit their products at the tasting event held in the atrium on the first floor of Wanda Plaza in Taicang. [Photo/Taicang Daily]

This was the third annual event of its kind held in Taicang, and this year, as well as there being some familiar and trusted brands, there were new comers such as Koushuiwa Food, a well-known food company, and the time-honored brand of Taicang dried meat floss.

Boiled mutton, branded Qian Yang Ren (The Shepherd), yellow peaches branded Jin Sha Huang, and seven-colored rice from Haifeng Farm, were all well-received by locals.

Locals sample grapes at the Taicang tasting event. [Photo/Taicang Daily]

 Many rural cooperatives have come to realize the importance of branding and as a result have registered trademarks in the hope of raising product prices and increasing profits.

This year's tasting event took advantage of the Internet and teamed up with Wechat, a cross-platform instant messaging service. Subsequently, visitors were able to place orders online for products immediately after tasting them.

According to the market supervision administration of Taicang, the tasting event provided a platform to showcase new agricultural technology and new farm products, as well as promote local branded agricultural and associated products.