The 2014 China Taicang Aquacultural Food Festival and Tourism Cultural Festival opened in Taicang on March 28. The two-month-long festival, themed around “Taicang’s delicacy and quality life”, is characterized by its food and tourism culture.

During the festival the organizers have arranged a variety of special events, such as training for catering enterprises, a youth cooking competition, a peony festival, floricultural exhibition and outdoor tours.

The festival has been promoted through news media in order to expand its influence and popularity.

This year’s festival will give priority to service enterprises by providing suggestions for their development. It will also include several promotional activities. The organizers have distributed 5000 coupons to customers in Taicang and surrounding cities. During the festival, most of the exhibitors will offer discounts to invite the public to experience the quality services and taste delicacies at an affordable price.