Jiangsu Wuxi Sunny Group, a domestic company dedicated to the daily grocery needs of Wuxi's residents, endeavors to develop its fresh e-commerce mode of business. [Photo by Liu Tianyang/chinadaily.com.cn]

"Our next goal is to vigorously develop the platform economy and actively develop the fresh e-commerce business mode. We hope to make life much easier for consumers while improving the consumption level," said Zhang Junjun, CEO of Jiangsu Wuxi Sunny Group, which attended the Wuxi Shopping Festival 2021.

"We also hope to contribute to Wuxi the early realization of a 400-billion-yuan goal through a consumer-oriented industry approach," Zhang added.

During this shopping festival, a total of 30 million yuan of coupons will be distributed to the city's residents and tourists, with 10 million yuan distributed in the first round. During the festival, 526 activities will be held in Wuxi with 3 billion yuan in discounts.  

To let consumers buy desired commodities at a lower price, merchants did their homework. Meanwhile, how to improve the quality of life is something that both merchants and consumers are considering.

"Commuters always face long queues, so now we want to save their time while improving their quality of life through community e-commerce," said a member of the business development staff of Taocaicai, a newly formed brand affiliated to Alibaba's MMC business group.